![]() ![]() At the time, that meant uploading some tunes to Soundcloud and hoping people would listen. was eventually deleted when Twitter held an audit of sorts, purging their site of tweetdecker accounts, but it was clear that this was where the star picked up a lot of his internet fluency, nuance and understanding of virality.Īt age 19, Lil Nas X dropped out of college and started pursuing a career in music. Long before “Old Town Road” dropped, he was just an anonymous teen living in Atlanta (born with the given name Montero Lamar Hill), who just so happened to be running a Nicki Minaj stan account, It might sound twee but Lil Nas X racked up hundreds of thousands of followers as he was tweetdecking, a style of Twitter users that promote each other by coordinated retweeting and the reposting of other viral memes or tweets. ‘MONTERO (Call Me By Your Name)’ Music Video But Lil Nas X did, in fact, get his start on Twitter. ![]() Naturally, he didn’t start from a place where Dolly Parton posts about how much she loves his cover of “Jolene” or staging the birth of a child for the launch of his album Montero. And by that we mean that he has such a firm grasp on how social media works that he doesn’t just start cultural moments or have several viral hits trending on TikTok at once, he seems to control the narrative all on his own terms. We’d like to add that, uh, he’s done quite a lot more than reveal the inner workings of his brain on Twitter for the past five years he’s now the frontrunner for the title “the most relevant celebrity in 2021”. 5 years ago i used to just sit on twitter in my room all day but now i’m rich and i sit on twitter in my room all day.” ![]() In his own words, Lil Nas X’s career could be best summed up by a Tweet he posted on October 2, 2021: “life is so crazy. ![]()
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